Founder, President & CEO
In her former role as Assistant Deputy Minister of Health and Executive Officer of Ontario Public Drug Programs, Helen oversaw Ontario's $4 billion drug program. She led the most significant prescription drug reforms in two decades – Bill 102 – which saved Ontarians an unprecedented $1.5 billion over five years. Helen also led many of Ontario's drug system initiatives, including the Citizens' Council, Drugs for Rare Diseases Framework, MedsCheck, and the Ontario Narcotics Strategy. Helen is a former Trustee of the Auto Sector Retiree Health Care Trust and Chair of the Governance Committee, a former Governor of the Board of North York General Hospital, and former director of the Toronto East General Hospital Foundation.
She has a BComm (McGill University), MSM (Boston University Brussels), ICD.D designation.
VP Finance & Business Operations
Andreea is an accomplished finance leader with over a decade of experience. Prior to joining Reformulary Group, she served as the Head of Finance for a venture-backed technology company, where she was responsible for overseeing all financial operations.
Andreea began her career in investment finance, working for industry leaders OMERS and Brookfield, where she focused on venture, growth, and infrastructure assets. She is a Certified Public Accountant (CPA) and holds a Bachelor of Commerce degree from the University of Toronto.
Executive Assistant to CEO & Office Administrator
Gulfem brings her exceptional organizational skills and attention to detail to our team. With a strong background in administrative support, she is committed to enhancing executive productivity and efficiency.
Gulfem holds a Bachelor of Arts degree in Psychology with a minor in Molecular Biology and Genetics, and has worked as a research assistant at both the Hospital for Sick Children in Toronto and Cognitive Psychology Memory Lab in Famagusta, Turkey.
Sr Customer Success Manager
Charles has a background in managing accounts and client projects, setting the foundation for a great customer experience. He is an experienced professional with extensive knowledge of account management, project management, and customer experience.
Charles has a Bachelor of Arts degree in Communication Studies from Wilfrid Laurier University and an MBA from the Lang School of Business and Economics at the University of Guelph.
Sr Formulary Manager
Silvia was Office Manager at Pharm-In in Slovakia where she provided medical translation expertise in addition to more general executive level administrative support. Her experience also includes various administrative positions within the Public Service Alliance of Canada.
Manager, Data Analytics
Kelvin graduated with a degree in Civil Engineering (BEng) from the University of Pretoria South Africa. Before moving to Canada, he was employed as a Quantitative Analyst for one of the “Big Four” banks in South Africa, specializing in credit risk. Kelvin has completed Levels I and II of his CFA exams and he plans to register for Level III in the near future.
Staff Software Engineer
David is Staff Software Engineer at Reformulary Group. He is an accomplished senior software engineer and software architect. David founded his own web application company Knock Knock EDU | Pro-Excelsior Limited in Hong Kong, and most recently was Tech Lead at Aquanow based in Toronto. David has a Degree in Innovation and Entrepreneurship from Stanford Online, part of Stanford University and a Master of Arts in Chinese Studies from The Chinese University of Hong Kong.
Pharmacy Associate
A licensed pharmacist, Payal brings her passion for patient care and pharmacy expertise to our team. Throughout her pharmacy training, she was dedicated to providing exemplary patient care.
Payal has an Honours Bachelor of Science degree from University of Waterloo and a Doctor of Pharmacy degree from University of Toronto.
Senior Associate, Data Analytics
Aiswarya joined our team in 2023, with several years of experience in business data analytics both in the pharmaceutical sector and financial services sector. She was also a key team member of the COVID-19 Industry Consortium project.
Aiswarya has a Bachelor of Computer Science in Engineering, and has achieved multiple certifications in data analytics and visualization.